Shopify Web Design for Estheticians & Medspas
Websites That Sell Skincare and Support Your Growth
Trusted By Estheticians + Medspas Nationwide
A Boutique Web Design Agency That Understands the Beauty Industry
Web Design & Development
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Recent Client Results
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View Our Latest Work
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Websites built to convert, not just look pretty.
Your website should connect instantly, feel effortless to navigate, and make buying skincare easy. We design websites that turn visitors into loyal clients and your online store into a go to bookmark.
If you’re not in the treatment room, your website can (and should!) still bring in money and attract new clients.
Most beauty businesses rely on hands on services and an unpredictable Instagram algorithm to drive income. Not because you want to, but because you were never taught tech, marketing, or eCommerce.
That’s where we come in.
We build custom Shopify websites designed to sell skincare, empower your clients with useful resources, and do the heavy lifting for you so your business can generate revenue even when you’re offline.
Explore Our Services
Web Design
We create fully custom, clean, strategic websites that reflect your brand, resonate with your ideal client, and build trust without boring templates or DIY stress.
Branding
Through our partnership with Kellie Lynn Media, we offer cohesive brand identity design that aligns your visuals, voice, and website.
eCommerce
We help estheticians sell skincare online with protected products, subscriptions, and conversion-focused design that helps turns traffic into sales.
Tech Support
We provide ongoing website support with updates, fixes, and maintenance to help keep your site secure, current, and stress-free after launch.
MEET DOPE MAGIC CO
Based in Lexington, KY, Dope Magic Co is a boutique, woman-led web design agency specializing in Shopify websites for established estheticians and medspas. Founded by Joelle Riding in 2018, we combine beauty industry expertise with conversion focused strategy to build websites that sell skincare, elevate your brand, and support your next level of growth.
We’ve helped beauty businesses in 25+ states and 80+ cities, with work featured at the Face Reality Summit, landing clients TV interviews and podcasts, major retail brand recognition, and websites that convert at nearly double the industry average.
We’re here for business owners who don’t have time to DIY and shouldn’t have to. Our done-for-you process takes your website off your plate so it can work for you behind the scenes.
P.S. Curious where the name “Dope Magic” comes from? Click below to learn the story!
Not Ready for a Website Yet? Start Here.
Download the Website Photoshoot Guide
If photos have been the thing holding you back, this free guide walks you through exactly what to capture for a high-converting website.
photofreebie
Real Results, Real Estheticians
From e-commerce success to SEO wins, these case studies show what’s possible when your site is built to convert.
Industry Insight Built In
You don’t have to explain how your business works, we already know.
From protected skincare brands and subscriptions to service-based navigation and client education, your website is built with real beauty industry experience baked in.
Design That Builds Trust
Your website should feel as elevated as your treatments. We translate your brand into a clean, intentional digital experience that builds confidence, credibility, and emotional connection the moment someone lands on your site.
Websites That Actually Sell
Pretty isn’t enough.
Every layout, page, and flow is designed with conversion in mind, making it easy for clients to shop skincare, reorder products, and take action without friction.
READ RECENT REVIEWS
Love from the Dope Crew
I just launched my website from Dope Magic in December and it was hands down the best decision I made. Joelle was a joy to work with. She listens, she makes your vision a reality, and does it all in a timely manner. I will recommend her over and over again.
I just wanted to share how much of an impact the website has had on my business. I’ve been getting new clients from Google, which was RARE before the new website but now it feels like so many more people are finding me there 🥰 It’s also boosted my retail sales overall. I assumed that if I got more online orders, I’d sell less in person. But my in-person sales are the same, and everything the website brings in is on top of that.
I’ve had a few websites over the course of my career in esthetics (14 years) - and this by far is my favorite. Not only is the design stunning and reflects my brand in every capacity, but working with a company who specialize working with estheticians, made the process seamless and I knew I was in the best hands to execute my vision.
(Dope Magic Co) made everything so much easier and more organized, especially when it comes to navigating orders through Shopify. If you’re thinking about investing in an amazing website but feel nervous about taking that step, do it! You won’t regret it.
Working with Joelle and the Dope Magic Co team was such an incredible experience.
From our very first conversation, they just got it. They took the time to really understand our brand, our goals, and the vibe we were going for and they brought that vision to life in a way that exceeded all expectations.
Our website not only looks beautiful, but it functions exactly how we hoped and we’ve already seen the impact it’s had on our business.
We get compliments on it constantly!
![So @facerealityskincare are we down to collab? ?
[face reality website , esthetician website deisgner , website redesign, redesign this site with me , website design, web design, skincare website ]
#facereality #facerealitywebsite #skincarewebsite #websitedesign #webdesigner #websites #esthetician #designwithme #estiwebsites](https://scontent-iad3-1.cdninstagram.com/v/t51.75761-15/476344290_17900503410100873_7639402576477849696_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=101&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=nOl0wcaFoRkQ7kNvwEBsHQ3&_nc_oc=AdkbcR_omc7nIi8jZPYrKLLRaeMB-wuX0nkarMfQrOKALJfeXCPag0vUGF2GRhp8q0I&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=OpSPFRg7rwT2N0qnASLLDw&oh=00_AfqV1_oMEtSOnhzQMVUVcoBltxTJIwYdlEzBM3Tr0sigDQ&oe=69759ED9)
![Comment if you’re ready to have your website transformed with some Dope Magic ✨?
This website redesign sparked:
? 27% more online visits
? 86% boost in sales revenue
?️ 65% rise in orders
? 26% higher conversion rates
? 35% increase in average order value.
Proof that a fresh design pays off! Link in bio to get started ?✨
[esthetcian website design, web design, website glow up , esthetician website, skincare website, esti website, web designer near me ]
#webdesign #websitedesign #webdesign #webredesign #esthetician #estheticianmarketing #websiteredesign #websiteglowup](https://scontent-iad3-1.cdninstagram.com/v/t51.75761-15/474910708_17899324293100873_7728111770061057847_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=107&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=1tjb9QxSM4UQ7kNvwEZ3hHe&_nc_oc=AdnZ5XMI-w2Gp7klAYxCDf_l8xBOaHZXMI3zOKj4lP2HmQZ4j_wPz9W7bjk4LNaPgBk&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=OpSPFRg7rwT2N0qnASLLDw&oh=00_AfrfCTsTzE5OxXbWuynuKHGoiQebQO7t4H6r96ZYK9mdQg&oe=69759DF9)
![If your current website has any of these ‘icks’, it’s okay! ? That’s literally why we are here (p.s. make sure to check out our profile and follow for more tips.. but let’s get down to business first) ⬇️
✨ Slow loading times? Head over to Google PageSpeed Insights and enter your URL. You’ll get a checklist report on things you can do to quickly improve site speeds
✨ Missing call to actions? A good rule of thumb is that each section on your website should inform and direct visitors where to go next. Add atleast 2 call to actions on your home, about, and services page.
✨ Cluttered design? Remember, less is more! We want people to either BOOK or BUY. Make it easy for them to find what they need by cutting out the fluff.
✨ Is your site accessible? Can my 85 year old grandma easily read your website? If not.. consider switching out your fonts or run your brand colors through an ADA contrast checker to ensure they pass.
Overwhelmed? Don’t panic—we have a few different packages to help fix those website ‘icks’ together. Link in bio to get started! ?
[website designer, web design, website icks, website design tips, website designing tips, web design for estheticians, web design for skincare ]
#estheticianwebsite #websiteicks #websitetips #shopifywebsite #goals #websitegoals #webdesigner #webdesign #esthetician](https://scontent-iad3-2.cdninstagram.com/v/t51.75761-15/474550550_17899102641100873_5650906331376324124_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=100&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=w1XNKzN4zhAQ7kNvwG9Hrcq&_nc_oc=Adnf193KIQh6e8JwFAgXXNcKSaynZFfqLNpS1TF-JHgE13iTqPyum8t1QfHAX1eOJEA&_nc_zt=23&_nc_ht=scontent-iad3-2.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=OpSPFRg7rwT2N0qnASLLDw&oh=00_AfqGUnu2BLs7KEAOzVHAL4PF2Kdxpf3k1Ya9YC4htXPVxw&oe=6975B142)
