The eCommerce Expert for Estheticians

Meet Joelle, the Brains Behind Dope Magic

Still thinking eCommerce doesn’t make a difference?

According to Shopify, beauty and skincare eCommerce is growing big time. In 2023 alone, the US online beauty industry was expected to generate roughly $86 billion in eCommerce sales. And they expect it to exceed $94 billion by 2026.


Yet, we’re still seeing Esthetician websites that are hard to navigate, unclear on services and products, or worse…they’re not utilizing eCommerce at all.
yikes.


But that’s what Dope Magic helps you fix. We consume everything in your industry, from the latest gossip and best products to best practices and retail lines. This gives you a digital presence that’s undeniably at the forefront of your industry.

Tell me more…

Dope Magic™ (adj):

When everything happened exactly the way it needed to for you to arrive at this precise moment, perfectly on time.

the origin story

Tom from Myspace was My First Crush

But only because he introduced me to coding…so maybe coding was my first crush? Weird, I know. I’ve been a creator since the days of coding Myspace profiles, and my journey has only gotten wilder from there. 


After earning a triple degree in marketing, management, and international business (and some massive eleven lines) from the University of Kentucky,  I dove headfirst into travel blogging. Building my website from scratch on WordPress got me hooked on web design. I then honed my skills at a marketing agency, where a badass CEO mentor taught me how to run an agency like a pro. 


Fast forward to the present and Dope Magic Co. is my full-time labor of love, bringing over 10 years of experience and ecommerce expertise to the table. As I grew my business, I realized I was passionate about each website for estheticians I was creating. I quickly started specializing in ecommerce website packages for estheticians and transforming their online presence into a money-making, high-converting eCommerce machines.

Now? I’m all about making your esthetician website work as hard as you do.

I design and build your store based on your goals, your vibe, and your personality. I’ll never push my own agenda on you, but I will guide you to making the best decisions for your business.

Your website will always be ahead of the curve because I don’t just build websites; I build relationships and loyalty with your brand. I spark connections. And I create jaw-dropping, user-friendly experiences that increase your sales and protect your long-term growth.


I’m a badass woman who gets the job done right the first time.

MAKE YOUR STUDIO KNOWN

In addition to getting an ecommerce marketing expert you’ll get…

Growth

The good news? You’re not where you were a year ago. Neither are we. We consistently try things outside our comfort zone and experience the painstaking joy of trial and error so we can give you the best results possible with custom ecommerce development services. It's in these special moments that life takes over and magic begins to unfold.

Excitement

They say that no one will be as excited about your dreams as you are– we beg to differ. We’re bubbling over with excitement for your dreams to come to life with a custom ecommerce website. We can’t wait to witness the Dope Magic you are going to bring to the world.

Support

We practice what we preach, which is support. We’re the little beetles you can’t shake off your sleeve. We’ll support you long-term from the moment we meet. We will always be there with ecommerce help, to talk out ideas, edit your site, launch a new membership, and everything in between because we've been there. We get it. This business stuff is so much easier when 

we're all in it together.


Shopify Expert by Day, Granola Girl by Night

I couldn’t let you off my page without telling you chickens the good stuff…


→ I love fairy smut and I’ll never be sorry about it (ACOTAR?
*bites knuckles*)

→  I’m an astrology girlie and love crystals and setting moon intentions

→ I’ll choose press on nails over a trip to the salon any day

→ My superpower is ADHD

→ I don’t believe you can eat too many burgers. I once ate 17 burgers in a week because I love them so much. (no, I’m not drooling while typing…)

→ I’ve lived, studied, and worked in Cape Town, France, Belgium, South Africa, Austin, the Pacific Northwest, and Kentucky


Go Snoop Our eCommerce Portfolio

We’re not in the business of talking you into working with us. We let our work speak for itself. Plus, we know you love a good snooping sesh (don’t worry, we do too.)

VIEW OUR PORTFOLIO
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