Shopify, Salon & Esthetician Website Tips

When we started working with CC Skin Studio, Cecia’s Shopify site was ready for a major upgrade. She wanted a little help with her overall website. But, her big goal was to start planning eCommerce growth. She was becoming a top esthetician in her area. But, her current website didn’t match her expertise.
We knew it was time to reflect her status as a top esthetician. Our main goal was to add e-commerce features. We wanted to drive both virtual and in-person bookings. We also wanted to highlight her insane acne transformations and glowing reviews. We also had a goal of incorporating SEO into the entire site to get more clients from Arizona.

We designed a clean, aesthetic layout that really showcases CJ’s services and products, making sure her site is super easy to navigate so her clients can effortlessly find what they need. To highlight her expertise, we added sections with before-and-after galleries, client testimonials, and detailed service descriptions. This way, potential clients can immediately see her professionalism and get answers to their questions.

So you’re an esthetician thinking about a Shopify site. If you already have a website, you might be asking yourself when or if you should switch. Or maybe you’re thinking about creating your first site and are overwhelmed with the platform options. What are the pros and cons of Shopify? Is Shopify hard to learn? Find out our thoughts below and our advice.

Creating or upgrading a website is an exciting endeavor, but before you dive in, it's essential to ensure you have everything in place to make the process smooth and successful. In this guide, we'll walk you through the key elements you should have ready before meeting with a web designer and beginning the web design process!

One of the first things you should do once you’ve decided to start a business is buy your domain. Your domain is the www address where visitors can find you online. We recommend two different sites to buy your domain: Google and GoDaddy. Once you’ve decided what your business name will be, snag that domain by following the steps below!