Why Your Business Needs An Email List
Joelle Riding • April 20, 2020
Why Your Business Needs An Email List
If you clicked on this post because you didn’t think email was still relevant in the world of Instagram and Facebook - Let us know how you feel once you reach the bottom of this post.
Let’s paint a quick picture. Your social media platforms are thriving with hundreds of thousands of followers, maybe even millions. You have a booming business website. Then suddenly - everything crashes. Your socials are gone and there’s no way to contact your audience. Your website works, but other than writing a post about how you’ve lost everything - you’re suddenly on [insert name of business here] island alone.
Are you thinking about building your list yet? Here are some of the other major reasons to start building your list today!
Direct contact with your audience
You don’t have to play around with things like algorithms or worry about who is going to see your posts. Every newsletter or update you send will go directly into their inbox. By doing this, you are putting the ball into their court. They, not an algorithm will decide what action to take with the content you create.
Did we mention that the waiting time is close to zero. The amount of time it takes for an email to reach zero is about the same amount of time it takes for you to click send. Forget the days of waiting for a post to show up on a feed, email is instant!
It builds trust
Every single opt in for newsletters or signups will have some sort of a consent box or form to fill. This is the brand’s legal way of making sure that you are allowing a brand to have a direct way to connect with you. Loosely speaking, it states that you consent to a business being able to access your inbox for a specific purpose.
That means that when someone signs up for your newsletter or update or whatever they’re signing up for, it means that they are saying “I trust you and here is a way to contact me Mr. Business person I’ve never met before”
Now, obviously there are going to be tons of people who don’t read the Terms and Conditions and just sign up anyways, but for legality sake, that is what they are saying. They will always have a way to opt out if they choose, but for this short span of time, they’re putting their trust in you.
Increase in income
Like we said before - these are the people who trust you. It’s because of that trust that people on your email list are more likely to believe in your business and your message and therefore give you their money. They are more likely to trust in the product you are touting and continue to sign up for your products.
Higher return rate
Why? You ask. Because like we said before, you now have direct access to their inbox. Unlike selling things on Instagram or Facebook where you aren’t sure who is going to see your posts, an email is a direct line to a person.
Most people will at least skim their email once a day so your chances of getting eyeballs on your email immediately becomes higher.
You OWN your email list
You and only you are the only person who has access to the people who give you their email address. The platform you use to contact your lists doesn’t have access to your content, Google doesn’t have access, Facebook/Instagram doesn’t have access. ONLY YOU.
Now, how cool is that?
There is no pressure at all to share your list with other people and it won’t be magically taken away. This list is yours baby!
We believe that growing your email list is one of the most important things you can do to grow your business. Dope Magic wants to help you thrive in business without having to compromise yourself at the mercy of other platforms.
Have we convinced you to start building your email list yet?
Check out these popular websites to help design your email now!
Converkit
- One of the best platforms to help you manage your email for business
MailChimp
- Another dynamic platform for marketing emails
Active Campaign - Great for bigger business and for more customization
Have a question about creating an email list? Get in touch!
We help businesses write and manage their email list so they have more time to focus on their big picture ideas!
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